The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created by the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B), the program featured a viral marketing website, television and print campaigns and a one time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense.

Remember Burger King's weird Subservient Chicken site? The band, Protest The Hero, created their own hilarious Do-Thy-Command thingy. Try typing in "duel" and "slay dragon".

Whopper Freakout is all about (you guessed it), the Whopper. And unlike anything Burger King would ever air on network television, this documentary-style effort keeps viewers glued to the action for a whopping (pun intended) seven minutes, forty-nine seconds. Not bad, considering that BK is going to get millions of extra viewings viewings through

Nowadays everyone is looking to create a buzz. But how easy is replicating the success of Burger King’s Subservient Chicken or Chris “Leave Britney Alone” Crocker? Proctor & Gamble will likely find out in a new campaign to “Create a Buzz for Braun.”

Burger King's collection of promotional games featuring mascots like The King and Subservient Chicken has reached the magical 2 million copies sales milestone faster than Gears of War.

The countdown to game-day continues as Xbox and Burger King ready the release of three madcap, arcade-style games starring the humorous, pop-culture personalities of Burger King’s most famous icons. On Nov. 19, The King, Brooke Burke, Subservient Chicken and others will make their appearance on Xbox 360 consoles everywhere.