New Mexican food is a type of regional cuisine originating in the U.S. state of New Mexico and in southern Colorado; it is a subset of Mexican-American cuisine. Although many New Mexican dishes are similar to Mexican and Tex-Mex offerings such as enchiladas and burritos, New Mexican food has a distinct style. The most important difference is the type of chile pepper used. New Mexico chiles comes in two varieties, referred to as either green chile or red chile depending on the stage of ripeness in which they were picked.Green chile is perhaps the defining ingredient of New Mexican food compared to neighboring styles, though heavier use of cilantro and relaxed use of cumin are also important. In the past few years, green chile has grown increasingly more common outside of New Mexico, and it is a popular ingredient in everything from enchiladas and burritos to cheeseburgers and bagels within the state's borders.

Taco Bell has finally admitted that it is not in any way shape or form- mexican food. All it took was trying to market itself in Mexico to do it. Amazing what a change in spin will do.

SAN FRANCISCO (MarketWatch) -- Tens of thousands of Mexicans took to the streets in January to protest tortilla prices as they soared to their highest levels in a decade as demand for corn -- a key ingredient not only of tortillas but ethanol -- surged. Such fervor is unlikely to sweep the streets of American cities any time soon, even if the domes

Do clever, memorable marketing campaigns increase sales? It’s an important question for you to answer in a time when every marketing dollar has to get results. Del Taco, a fast food chain specializing in Mexican dishes, had to grapple with this question recently. They announced that their commercials would no longer feature the character Dan.

Steve Ells, founder and chief executive of Chipotle Mexican Grill , is not a man on a mission. He's actually on two of them: one, to run the hottest fast-food chain in the nation; two, to offer what he terms "food with integrity" to the mass market.