Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.

Petty Enterprises announces veteran Doug Randolph as crew chief for the #43 Cheerios/Betty Crocker Dodge driven by 2000 NASCAR Nextel Cup Champion Bobby Labonte. Randolph, who takes over the crew chief duties from Paul Andrews, will be on top of the pit box for this weekend’s 3M Performance 400 at the two-mile Michigan International Speedway.

BettyCrocker is giving away samples of their new hamburger helper microwave singles.