Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.

Turns out black people are just the untapped market Betty Crocker's been searching for. Or, as the food giant's press release puts it: "Black-eyed peas cornbread salad. Sweet potato pie smoothies. West African peanut stew."

Anthony Bourdain dishes it on your (least) favorite Food Network hosts. "SANDRA LEE: Pure evil. This frightening Hell Spawn of Kathie Lee and Betty Crocker seems on a mission to kill her fans, one meal at a time. She Must Be Stopped."