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Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.
Betty cake crocker

Homemaker Betty Schmidt was arrested today for making her 12 year-old son a Birthday Cake that contained numerous superheroes in battle without paying any royalties.
Complaints from Crowbar Betty: we can't say her real name so we call her Cathy the Cake Lady. That's it, the lady who bangs on the ceiling and tries to make up by offering cake -- so Mary Antoinette eh?