Secret Recipe is a lifestyle café chain and has become a household name following its debut in Malaysia since 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Philippines, Indonesia and Thailand by virtue of its quality cakes, fusion food and distinctive service.The company has registered an impressive double digit growth for the past 5 years. In a short period of seven years, Secret Recipe has experienced a rapid growth of over 100 cafes throughout the region.It is known especially for it's cakes.