The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity marketing strategy started by David W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees.The formula is mixed into a syrup, a highly concentrated mixture of flavors, which is mixed only in about five centers throughout the world. This is then distributed to local bottling companies to mix with carbonated water and other minor ingredients, to ensure that the secret is kept very tight.