If copywriting were only as simple as this tasty cheese fondue, writing sales copy would be easy.Alas, it’s not.

The fondue, it is said, is of Swiss origin, made with white wine and melted Emmenthaler or Gruyere cheese. The term ‘fondue’, in fact, has been derived from the French word ‘fondre’, which means ‘to melt’.When the fondue made its way to the US, sometime in the 1950s, it was an immediate success. In fact, it was so successful that the dessert fo