The Toronto Vegetarian Association is a volunteer-driven, charitable organization based in Toronto, Ontario. Founded in 1945, its mission is "to inspire people to choose a healthier, greener, more peaceful lifestyle."As Canada's largest and oldest vegetarian organization, the Toronto Vegetarian Association aims to educate people about the benefits of a vegetarian diet, supporting those who wish to eliminate their consumption of animal products and celebrating the diversity of vegetarian and vegan food and culture.In addition to its Annual Vegetarian Food Fair, the Toronto Vegetarian Association operates a number of other projects aimed at fulfilling its mission. The organization provides information through its website, a bi-monthly newsletter, and a resource centre, which offers reference books, cookbooks, magazines, DVDs and videos. The organization also conducts campaigns such as the Veggie Challenge, which challenges non-vegetarians to adopt a vegetarian/vegan diet for one week. The Toronto Vegetarian Association offers support to vegetarians in Toronto through social groups and a free print directory which offers listings of vegetarian and vegetarian-friendly restaurants, stores and cooking classes.The Toronto Vegetarian Association's Annual Vegetarian Food Fair is the largest event of its kind in North America. Held each September, the Annual Vegetarian Food Fair offers visitors the opportunity to learn about vegetarian issues and to sample vegetarian foods from diverse cuisines.