In the past few days we've covered two key basics for improving your conversion rate.1. Message match your ad to your post-click landing experience.2. Give the gorilla the banana.

Comparative advantage is one of those basic economic concepts discussed in college. Simply stated, it explains why the US is better off designing and building routers than growing bananas - even if it has an absolute advantage in producing both.

“We happened to be looking at the blood work from the President’s recent physical,” said the spokesman, Dr. Alvin Kunen of the University of Minnesota. “We found extremely high potassium levels, indicating a banana-rich diet rarely found in humans.” Dr. Kunen said that many non-human primates were capable of producing basic, “speech-like” utterance

Basically, the banana will be constructed like a blimp. Filled with helium, it will float between 30 and 50 km up in the sky. It will have a semi-rigid structure made of bamboo and a skin made with synthetic paper. Thanks to extra load in gas and a valve system, it will keep its shape at all times. The final size of the piece will be 300 meters..

I'm not sure how a civilized country viewed as the singular superpower in the world has become a banana republic...but I have my suspicions. The following graphic is my effort to employ a comedic break to soothe this latest assault on our basic American sensibilities.

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