Diamond Pet Foods, Inc. is an American commercial pet food manufacturer located in Meta, Missouri. It is a privately-held, family owned enterprise established in 1970 as a livestock feed company. The company markets itself as a super-premium food manufacturer and promotes itself as the "first pet food manufacturer to successfully market a super-premium product through a mass merchant".

Does your pampered pooch want to pimp out the puppy park? Then he'll need the latest and greatest over-the-top piece of doggy bling available: a new diamond-encrusted, gold-plated MP3 player.

Now you can have your own hair, your puppy dog’s fur or your ex-love’s cremated ashes preserved in everlasting form: Have it made into a diamond.

Lynn Yaeger braves the world of pet fashion--where dog biscuits are organic, furniture is doll-house sized, and even the puppy models have to be anorexic. Who knew there was such thing as high fashion for those little, yappy things New Yorkers carry around in their purses...