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McDonald's paid the $1,700 tab for Seminole County, Florida's report card jackets in exchange for a coupon, featuring Ronald McDonald, on the card's cover (1, 2). With good grades and attendance, the coupon can be redeemed for a free Happy Meal.
McDonald's promotion in a Central Florida county where students could redeem a report card with good grades for a free Happy Meal. Now the complaints of one mother have caused the entire promotion, which had been in effect for over 20 years, to be pulled.
McDonald’s has decided to stop sponsoring Happy Meals as rewards for children with good grades and attendance records in elementary schools in Seminole County, Fla. …
The New York Times recently reported that McDonald’s franchises in Seminole County, FL, have teamed up with the local school district to offer students a “report card incentive” program that rewards good grades, citizenship or attendance with a Happy Meal.
About 20 million children in the United States qualify as overweight or clinically obese, according to the U.S. Centers for Disease Control and Prevention and now 37 schools in Seminole County, Fla. are contributing to it through a corporate-sponsorship program that awards high-achieving students with McDonald Happy Meals.
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