Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.

The idea of having an offline as well as an online way to share recipes was very powerful for us,” said Sarah Chubb, the president of CondéNet, who would not disclose the size of her company’s investment in TasteBook. “It’s another way for people to share their love of food and cooking.”

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The wife of comedian Jessica Seinfeld appeared on Winfrey's Oprah to promote her recipe cook book "Deceptively Delicious," Simple Secrets to Get Your Kids Eating Good Food, online message boards erupted with questions about the originality of the book's premise. Buzz for "Jessica Seinfeld cookbook" surged 1,148%. Recently, searches for the celebrit

This new Green Chefs online cook book is amazing. Huge photos for every recipe and a quick recipe menu. Plus all the streaming shows. One down side, there is no search as of yet.Christopher Adjani