Kraft Dinner, also known as KD, Kraft Mac n' Cheese, or Kraft Macaroni & Cheese, is a pasta dish of macaroni and cheese that is produced by the Kraft company.The product was originally marketed as Kraft Dinner, but is now known in the United States and other countries as Kraft Macaroni & Cheese. In the United Kingdom it is marketed as Cheesey Pasta, while in Canada it has retained its original name of Kraft Dinner.The product is also heavily promoted toward children in the United States on television with the promotional name Kraft Cheese & Macaroni. When advertising to younger children, the television advert encourages the children to ask for The Blue Box.The product comes in three primary compositions:The traditional form of dry macaroni pasta and powdered processed cheese. To prepare the dish, one boils the pasta, and then adds milk, butter and the cheese powder.The deluxe form, with the powdered processed cheese replaced with Velveeta or Cheddar cheese spread. This allows the cheese to be applied directly to the cooked pasta without additional preparation or ingredients.Kraft Easy Mac - single servings that includes a portion of macaroni and a mixture of processed cheese and milk powder. Unlike the boxed version, it is designed to be prepared using only water and a microwave in 3 minutes and 30 seconds. Instructions are included on each individual packet. Recently, Kraft released new additional flavors and sizes of Easy Mac, meant for varied appetites (the original version is small enough that a standard serving for an adult consumer was actually two packets).Note: The dish may be prepared the "poor man's way" with boiling the pasta, straining the water out, placing on a plate and sprinkling on only the cheese.While many love it, and the product has become a standard meal and late night snack for college students, it has frequently been decried for its unnatural yellow-orange color, its lack of nutritional value, and the artificiality of its ingredients. In the United States from the late 1980s to late 1990s, the marketing term "Kraft Cheese and Macaroni" was used to emphasize its flavor (advertised as "the cheesiest"); however, this term was never used on the actual product boxes, which remained labeled "Kraft Macaroni and Cheese" throughout the period.