Coca-Cola Cherry is produced and distributed by The Coca-Cola Company's bottlers. It was introduced to a test audience in 1982 at the 1982 World's Fair as Cherry Coke, and entered mainstream production in 1985. It is the third variation of Coca-Cola at that time (the others being classic Coke and Diet Coke) and the first flavored Coke. Diet Cherry Coke was introduced in 1986, and renamed "Diet Coke Cherry" in 2005. Cherry Coke was long available in diners and at drugstore counters, when cherry-flavored syrup was added to the Coca-Cola mix. (See also: Roy Rogers cocktail.)In late 2005, The Coca-Cola Company started to streamline the look of all of their products to carry the same naming scheme, design and style, similar to the newer, but simpler Coca-Cola Black Cherry Vanilla design: The Coca-Cola logo and ribbon in the center with the flavor showing to the bottom right of the logo, the background carrying a 'tint' of the flavor (Lime is green, etc). If Diet, the "diet" marker is added to the left and above the Coca-Cola logo, and the background of the label carrying more of a 'silver' color indicating Diet, showing the similarity to the original Diet Coca-Cola. Due to this new design, the product name was changed from "Cherry Coke" to Coca-Cola Cherry. But while the design for Coca-Cola Cherry was quickly changed, its "Sister" version Diet Cherry Coke has had limited availability since the product changes, its new name being Diet Coke Cherry. As of June 2006, the diet product has started to re-appear with the new design.It is available in many other regions, including the United Kingdom. The drink became available to Australia and Israel in 2003 but was soon discontinued. The Australian Coke Company, Coca Cola Amatil explained that the drink had failed to gain acceptance by Australians who have "more conservative palates"