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"We have an important historical artifact to share with Game|Life readers--a scan of the actual pinball high score sheet that was posted in the office where Futurama was written. Marvel at Matt Groening's unpossible score on Attack from Mars! Revel in David X.Cohen's reality-bending extra ball combos on Twilight Zone! Ignore the Diet Coke stains."


n the beverage industry, the term "health and wellness" usually refers to drinks like water and green tea. But Coca-Cola is on a mission to tack it on to Diet Coke and other "no-calorie" drinks, CEO Neville Isdell said Thursday.Video games are a major part of the problem," Isdell told the analysts.


Well, maybe. A handful of entrepreneurs aim to take the term "diet drink" to a whole new level, promising to speed metabolism, burn calories, and aid in weight loss. Though the niche still is composed of tiny brands you've probably never heard of, Atlanta-based Coca-Cola may get in the game.


Sites like Revver.com and Eefoof are hoping to beat YouTube at the video game by splitting the money they take in with the people who produce videos, like the recent Revver hit, "Diet Coke and Mentos Experiment."


Coke diet game


Coca-Cola is a cola (a type of carbonated soft drink) sold in stores, restaurants and vending machines in more than 200 countries. It is produced by The Coca-Cola Company and is often referred to simply as Coke. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.The company actually produces concentrate for Coca-Cola, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America, Australia, Asia and Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, which has become a major diet cola. However, others exist, including Diet Coke Caffeine-Free, Cherry Coke, Coca-Cola Zero, Vanilla Coke and special editions with lemon and with lime, and even with coffee.

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