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Coke contest diet

Mentos has profited from over $10 million in free advertising from the Mentos and Diet Coke videos on YouTube. Recent research shows that salt may be better than Mentos to fuel the soda geyser. Mentos has responded by initiating the Mentos Geysers contest...winner gets 1,000 iTunes and a year's supply of Mentos.
This week Mythbusters reported salt will provide the same explosive reaction as Mentos when placed in Diet Coke. Mentos doesn't want to lose the $10 million in free publicity this craze has given them (okay, I admit to making a video or two myself) and they have announced a contest...winner gets a year of free Mentos and 1,000 iTunes.
Mentos totally gets it. The are embracing the consumer-generated Diet Coke and Mentos meme that captivated the world with a YouTube video contest to see who can create the world's biggest soda geyser. The full details are posted on YouTube.