New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply the new version of Coke, until 1992 when it was renamed Coca-Cola II.Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops. The subsequent reintroduction of Coke's original formula led to a significant gain in sales. Although the company insisted it was an unplanned reaction to the perceived rejection of New Coke, many rumors and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began, perhaps to mask changes made to the "Original Formula."

Coca-Cola Zero, a revamped version of Diet Coke with sleek silver and black labeling. The company’s intent was to target its male demographic who it knew wanted the sugar-free, calorie-free perks of diet sodas without the feminine stigma attached to it. Check out the commercial!

Just try to get 'em out of your head. And is that Demi Moore in the Diet Coke ad?

Hoping to stem a decline in sales of its main diet cola, PepsiCo is launching a new advertising campaign to persuade consumers of Diet Pepsi's taste advantages over Coca-Cola 's Diet Coke. New television commercials being unveiled today claim that Diet Pepsi has "more cola taste" than its bigger arch rival.

That the most important piece of commercial content of 2006, "The Diet Coke and Mentos Experiment" was created by a juggler named Fritz Grobe and lawyer Stephen Voltz, and distributed on a website called Revver, is a sign of our times. Millions watch it, hundreds of media outlets cover it and the mint in question enjoys a 15% spike in sales.

Parody of the Diet Coke commercial "Loft," as seen in theaters Winter 2005 and online at www.dietcoke.com. It's winter break 2005, we're bored, we see this commercial in theaters and decide to parody it. Shot in about an hour, edited in about an hour. Not much, but hope you enjoy! Download: http://www.amfproductions.com/dietcoke.mov (4.45mb)