New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply the new version of Coke, until 1992 when it was renamed Coca-Cola II.Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops. The subsequent reintroduction of Coke's original formula led to a significant gain in sales. Although the company insisted it was an unplanned reaction to the perceived rejection of New Coke, many rumors and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began, perhaps to mask changes made to the "Original Formula."

Australian model Sophie Ward has chimed in on the tragic death of Heath Ledger. The 22 year old sister to Gemma Ward, Sophie says that she is a close friend of the deceased actor and spent time over the Christmas holiday with Ledger. She says he was drinking diet coke at had sworn off alcohol as a New Year's resolution.

Diet Coke just announced a new campaign to raise awareness of heart health among women. Interesting, considered all of the credible research that links diet soda to heart disease.

The trend for functionality and the evolution in drinks has led to the launch of ‘diet Coke Plus’, a new range with all the great taste and refreshment of ‘diet Coke’ plus a little added goodness. Launched in the UK in October 2007, there are two products in the range: ‘diet Coke Plus’ Vitamins and ‘diet Coke Plus’ Antioxidant.

Overweight teens are not only prone to heart disease and diabetes, but low-impact fractures as well. Poor diets (that often accompany obesity) cause teens' bones to shrink and become brittle. Keeping them from snapping in two, is a new dietary, physical and behavioral intervention program... getting those bones strong again, may be easier for yo

NEW YORK — Coke Zero, apparently, is your father's diet drink. Women may be the core customers for no-cal drinks, but Coke Zero also is bringing in men — from college boys to soccer dads — with black packaging, a different sweetener and irreverent marketing that appeals to men.