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A giant football helmet built of canned food is one of the attractions Valley shoppers can expect to see in Westcor shopping malls on Super Bowl weekend.
Earlier this month, the Supreme Court sided with Monsanto against a farmer who had dared defy the seed giant's patent on Roundup Ready soybeans. By the court's logic, the case was so open-and-shut that it didn't merit comment. Tom Philpott begs to differ, arguing that Monsanto's patent claims give it frightening power over the U.S. food supply.
Will people willingly push a miniature video billboard up and down the aisles of their grocery store? ShopRite customers on the East Coast will soon get the chance as test subjects of Microsoft's MediaCart, a collaboration between the software giant and its $6 billion advertising acquisition, aQuantive. Seems like a tough sell.
Kroger looks to pick low-hanging fruit, undermine livelihood of independent package stores in Kentucky. The "Food with Wine Coalition" is the product of its marketing department, not indicative of a consumer outcry for grocery store wine. Oppose these attempts to further consolidate the might of a cookie-cutter corporation.
Even the biggest giants in food manufacturing can't afford to rest on their laurels. Consumer tastes change constantly: Suddenly sour is the new salty, or sweet is no longer sweet enough. Segments of the population with particular tastes grow in size or increase their purchasing power.